Red Bull skateboarding | Pinspotting Episode 1

Follow Chris van Huizen as he explores the lesser-known street spots in the heart of Singapore.

Pinspotting Singapore is a series of videos featuring home grown talents exploring the (un-)hidden street spots that Singapore has to offer. In episode 1, Chris van Huizen shares his experience with one of the few street banks/pyramid that is tucked away in the far west of the island.

The next episode with Singapore’s skate spot No. 2 will be released later in February.

The Distinguished Gentleman’s Ride, founded by the Sydney Cafe Racers, is an event that takes place in 38 countries around the world. There are over 145 rides and over 7000 participants. The event is about dapper and classic styled motorcycles and scooters. It is an event for Cafe Racers, Custom Bobbers, Classics, Modern Classics and Classic Scooters.

The Singapore Edition of the Distinguished Gentleman’s Ride 2013 is organised by Custom Burner and Motorwerks. Visit the website of the official Distinguished Gentleman’s Ride at gentlemansride.com

Directed and Edited by Juffrie Friday
Produced by Juffrie Friday and Juan Qi An
Cinematographers
Juan Qi An | Shawn Chen | Ivan Chong | Juffrie Friday | Elliot Sng | N.Ziqq
Special Thanks
Ong Tze Ni | Dhany Osman | Nicole Watt | Wallace Woon | Amran Zanis | N.Ziqq | Ridzuan Kamsani
Music
あなたのそばが by The Summers (Japan)
Each and Every Flower by Grace Lee & The Stylers (Singapore)
Youth of Gold by The Pinholes (Singapore)
Dinner & Dance by The Nerves (Singapore)

"The music is spot on, the scenes are well paced. We are once again very impressed. Thank you for an amazing job."
-Marco K, CustomBurner.com

Client | Cote&Ciel

Côte&Ciel in Singapore featuring:
1. Alan Wong
 - MTV VJ
2. Celeste Chong - 
Marketing Director / Co-founder of The Butter Factory
3. Darren Lee 
- Founder of Uniform / Shentonista
4. Edwin Tan - 
Creative Director
 / Bravo Company
5. Ivan Lee - 
Multimedia Designer / Ceramist / Weekend Worker
6. KoFlow
 - DJ / Musician
7. Valerie Wang - 
Blogger / Illustrator
8. Yong
 - Creative Director / Somewhere Else
Directed by Juffrie Friday 
Produced by Chris Chong 
Eited by Côte&Ciel Paris
Music by DJ KoFlow – The Turntable Instrumentalist (I am a scratch DJ) featuring MIGHTY SOUL


coteetciel.com

Harper’s Bazaar X TWG

Styled by Windy Aulia
Photographed by Brendan Zhang
Photography Assistants: Seth Ang
Model: Natalia/Upfront, Charif Taieb
Hair: Jeremy Yap
Makeup: Lindsey Li
Manicure: Audrey Wee
Filmed and Edited by Juffrie Friday
Additional filming by Ivan Chong

Client | HYPEBEAST

Shedding light on the weekend release of the Limited EDT x Reebok Classic Leather 30th Anniversary, we are joined by Jonning Chng, Alvin Huang, and the founder of Limited EDT, Mandeep Chopra – together forming the JAM design team. With an early exposure to limited and niche footwear via his parents’ sporting goods business, Chopra used the opportunity that was presented before him to share his love for sneakers, and at the same time accommodate Singapore’s growing demand for exclusive footwear. Since the first store until now, the Limited EDT name has evolved into covering a full spectrum of brands and styles. In this video, the JAM collective goes over each of the key branches; from Limited EDT Chambers, which houses high-end and designer brands; L.E Way, a skate focused store; Limited Edition Hall of Fame, a basketball driven location; and finally, Limited Edition Vault, a place where the most exclusive silhouettes are stocked. We also learn of the making of the Reebok Classic collaboration and get a look at each of the special VIP rooms that Limited EDT offers to its loyal customers.

Director & Editor | Juffrie Friday
Cam assist | Ivan Chong
Producer | Ambrose Leung
Executive Producer | Eugene Kan

Introducing Huf Singapore

HUF SG team riders are Firdaus ‘Gerl’ Samsudin, Ridzuan ‘Spermy’ Kamsani & Isnin ‘Dadanin’ Rosli

Direction, film & edit | Juffrie Friday
Music | Gembira Ria by Rosnah & The Siglap 5
With the support of This is Alley (facebook.com/thisisalley)

ByJuffrie.com

CLIENT | NICKELODEON ASIA

VIGNETTE 1 URBAN STREET TEAM - PRODUCTION/POST | CRITICA
VIGNETTE 2 FANDI AHMAD - POST | CRITICA
Exec Producer | Ida Tan
Producer | Debajyoti Bose
VIGNETTE 1 URBAN STREET TEAM
Creative Director | Xavier Oon
Director, Art Director & Lead Compositor | Fizah Rahim
Producer | Insyirah Abdullah
Cinematography | Juffrie Friday
Cam Asst | Ivan Chong
Editor | Fizah Rahim
2D animators & 2D character | Fizah Rahim, Fil Ilmi, Khoo Siew May
Roto | Fil Ilmi, Siew May, Alice Chua, Kelly Lai
3D Modelers | Victor Chen, Brandon Chua, Lin Jing
3D Animators | Nicholas Poon, Linda Wong, Brandon Chua
3D Lighting and Rendering | Lin Jing, Nicholas Poon, Linda Wong
3D Tracking | Vickneswaran
Audio | Bells and Whistles
VIGNETTE 2 FANDI AHMAD
Director | Debajyoti Bose
Production | Mediascope Productions
Creative Director of Post | Xavier Oon
Art Director & Lead Compositor | Fizah Rahim
Producer | Insyirah Abdullah
2D animators | Fizah Rahim, Fil Ilmi, Khoo Siew May
Roto | Fil Ilmi, Siew May, Alice Chua, Kelly Lai
3D Modelers | Brandon Chua, Victor Chen
3D Animators | Brandon Chua, Nicholas Poon
3D Lighting and Rendering | Lin Jing, Nicholas Poon
3D Tracking | Brandon Chua
Audio | Bells and Whistles

Pulsate

As a first world nation, our city is constantly bustling with the need for progress and growth. A simple form of architecture, like a bench, a flight of stairs, a railing, is looked upon as a form of landscape commodity and nothing more. A skateboarder, however, perceives architecture in a different form. Maneuvering a plank of wood on the concrete surface of a ledge, allows one to appreciate its form as a work of art, maximizing the potential use of a static object. Exerting endless imagination on a static object, therefore giving it life and a whole new meaning to its existence.

Winning entry for MTV x Lenovo Project CO:LAB for Singapore Film category

Film & Edit | Juffrie


project-colab.com/showcase/shortlisted

Client | Tracyeinny

Director | Juffrie Friday

Cinematographer | Hizuan Zailani

Cam Assist | Wallace Woon

Production Assist | Khairul Fadly

Make Up Artist | Zeus Chan

Fashion Stylist | HeidiTung

Music

My Heart | The Ettes

Models

Marina M

Anmarie N

Andrea B

Sam G

Congratulations to Eusoff Lazi & Rosida Sidin on finally tying the knot after 5415 days or 14years 10 months together in a relationship. This film playfully illustrates the story of a skateboarder and a rugger falling in love at first sight.

A film by Juan Qi An & Juffrie

Starring Eusoff Lazi & Rosida Sidin

Skateboarders | Elliot Sng | Ivan Chong | Terence Nathanael | Juffrie | Juan Qi An

Ruggers | Hafizah Hamzah | Suziana Samsudin | Siti Nur Sheemah | Ashley Wang Shu Hui | Damaria Sri Aminy Tumbuck

Directors | Juan Qi An | Juffrie

Director of Photography | Juan Qi An

Editor | Juan Qi An

Producer | Juffrie

Camera Assistant | Elliot Sng | Ivan Chong | Hizuan Zailani

Props Department | Williem Sidik | Terence Nathanael | Vikneshwaran Elango

Music | ‘Love Like a River’ by Girls | ‘Devil’s Plan’ by Green & Wood

Special Thanks | Yahya Rahmat | Crew & Cast | The Newly Weds

Client | ONIKAGI

Wallets for Humanity

Combining yesterday’s craftsmanship with today’s fit and function, our wallets are 100% handcrafted in Bandung, Indonesia by the leather craftsmen. It is our commitment to help this community strive and pass on this traditional skill to the younger ones.

For the longest time, we have been looking around for a card wallet but with a coin pouch. We often use cash and these coins have no where to go! Out of frustration, we decided to create our own wallet. Not only does it comes with a coin pouch, it is 100% handmade with pure leather! Not only that, we are fully committed to be socially responsible.

The Onikagi wallet is designed to be interchangeable with different components. Made of pure leather and 100% handcrafted, users can choose between different configurations, watch the video to learn more! Create your perfect wallet today!

Start making your pledges by clicking on the link below

kickstarter.com/projects/onikagi/onikagi-modular-leather-wallets-for-humanity

Filmed & Edited by Juffrie
Music Tied Knots by The Album Leaf
Translation by Michelle Clarissa

Singapore womenswear label STOLEN has collaborated with a local photographer and paper sculptor to create the label’s latest 2013 campaign.
The latest STOLEN campaign comprises of manipulated photographs of STOLEN garments, modelled by cult fashion blogger Linda Hao. The pictures are first shot by local photographer Jovian Lim in a studio, printed out, and then folded, pleated, draped or layered by paper sculptor Melvin Ong, creating a collaborative art installation out of the original fashion images.
Known for its architectural approach to fashion, STOLEN is distinguished by its minimalist aesthetic of clean lines, muted colour palette, and recognisable signature open back feature. Each collection’s campaign images are equally conceptual and abstract, in a nod to Wong’s background in graphic design, installation art and creative advertising.

Client | Stolen

Director | Xavier Oon
Director of Photography | Juffrie Friday
Editor | Insyirah Abdullah
Cam Assist | Ivan Chong
Producer | Insyirah Abdullah
Production Assistant | Gillian Shen
Music | Victor Low
Narration | Elyn Wong
Creative Directors | Elyn Wong | Hedirman Supian
Photographer | Jovian Lim
Paper Sculptor | Melvin Ong
Model | Linda Hao
Special thanks to Critica and Geoff Studio

We started Purple Lights as a social running event where we meet weekly to run at beautiful routes and conclude it with a nice meal. Our commitment is to approach running as an expression of fun. Personal fitness becomes a natural progression but is never the main focus.

Shot Using Canon 60D & 5DM2
Edited with Premiere Pro CS6 & After Effects CS6
Film Director | Melvin Ong
Art Director | Mark Ong
Director Of Photography | Juffrie Friday
Film Crew | Correy Chan, Andrew To, Shawn Lim, Mark Ong, Sue Anne Chng, Melvin Ong, Juffrie Friday, 
Music | Pocket Magik - Cloudy
Motion Graphics | Marcus Chong
Typography | Andrew To
Produced by | Betaphats Studios®

sony.com.sg/actioncam - Skateboarder and stage crew Firdaus takes the Sony Action Cam for a spin in our third installment of Weekend Warriors. With the built in Wi-Fi capabilities, watch as Firdaus shares his adventure with his friends and fellow skateboarders.

Filmed entirely on the Sony Action cam.

Client | Sony Asia Pacific

Directed & filmed by Juffrie
Edited by DDB Singapore

A documentation of a skate adventure with the homies to the oriental far east.

Skateboarders
Ulf Aslak | Juan Qi An | Johnnie Tang | Kenneth Lee | Thaijah
Yau Chan | Diogo | Lui Araki | Collin Bancroft | Martin Constien

Film & edit | Juffrie
Music
Lies | AM444 vs Tussle
Pow Pow | Dengue Fever
谢天笑 | Xie Tian Xiao

Special Thanks to 
Homies Restaurant
Roll Skateshop
Kenneth Lee
Phoebe Wu

Night of Destruction with Collin Bancroft | Bonus Footage (07:53 - 11:45)